MEDIA USE AND HAPPINESS IN SERBIA

The Annual Attitude Examination Survey consisting of 366 questions was deployed on nationally representative sample in Serbia to get 2608 responses the Oxford Happiness Inventory and Multiple Lickert scale concerning attitudes, fears, media use closeness different social categories participants. Research results confirm all hypotheses. Quantity television is negatively correlated happiness. As for quality newspapers use, those consuming contents such as culture, sports IT are happier than others. When looking at individuals that prefer programs cartoons, music, fashion, science, This first research examining relationship happiness use. Future should encompass data from online networks order see how positive negative emotions users related content they exposed to.